The Future of Modest Fashion

See yourself in it.
Before you buy it.

Vestra is an AR-powered styling platform for abayas and modest fashion. Try on outfits through your phone camera before you buy anything.

Join the Waitlist Learn More

AR ACTIVE

✓ SLEEVE

✓ LENGTH

✓ COVERAGE

Buy Now

Vestra

Wear it before you own it

No more guessing how it fits

Point your camera · Try on any abaya · In real time

Shopping modest fashion online is broken

You can't see how it looks on you

Product photos don't show your height, proportions, or silhouette. You're buying completely blind.

Fabric and colour always disappoint

Screen lighting lies. What arrives is never quite the shade or texture you pictured from the listing.

Modesty details are impossible to judge

Is it sheer in sunlight? Does it cover the wrist? How long is the hem? You never truly know until the parcel arrives.

You scroll forever and still guess

Hundreds of options, zero confidence. The decision paralysis is exhausting — and the return rate proves it.

The Opportunity

A massive market.
Untouched by technology.

TAM

$295B

Global Modest Fashion
9.1% CAGR

SAM

$2.49B

UAE Fashion E-Commerce
by 2028

SOM

$50M+

UAE Modest Fashion
E-Commerce — Year 3

UAE ranks #1 globally in modest fashion spend per capita
1.2M+ addressable women in the UAE market
Online penetration doubling: 8.2% → 17.5% by 2028
No dedicated AR-first modest fashion platform exists anywhere in the world

Three steps.
Zero guesswork.

Select

Browse the collection and choose an abaya you love

→

Try On

Point your camera and see exactly how it looks on you — in real time

→

Buy

Love what you see? Purchase with full confidence — no surprises

We're building this for you

Vestra is in early development. We have spoken with over 20+ women across the UAE about how they shop for modest fashion and what they wish existed. We are building this platform around exactly what they told us.

20+

User Interviews

Cities

100%

Cited the Same Problem

Meet the Founder

Founder & CEO

Utkarsh Srivastava

I live in the UAE — I'm surrounded by abaya stores. I see women shopping for them at every hour of the day. But when I looked online, those same women were being ignored. Major fashion platforms barely featured modest wear, and independent sellers were just pushing discounts on Instagram. No one was building anything real for them.

That bothered me. Abayas aren't a trend — they're culture. They're identity. And I kept thinking: what better place to bring AR technology into fashion than a market this deeply rooted, this underserved, and this ready? That's when I knew exactly what to build.

Be first. Shape what we build.

Join the waitlist and get early access when we launch. Your feedback directly influences the product.

See yourself in it.Before you buy it.